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Canon G3 X |
One of Canon's most popular compact cameras is the SX series (SX710 HS, SX700 HX, etc.). In a compact rectangular box form, you get lots of zoom... more than the competition even. The SX 710 HS and cameras like it are generally casual shooter cameras, made for photographers who like the idea of a "big spec" camera but who aren't in love with the larger size requirements of a traditional DSLR-like bridge camera. Very often, the buyer of a big zoom EVF-less compact really only wants a compact camera, but is lured by the promise of the big spec number... E.g. "30x zoom, 50X zoom, etc.
To that end, the Canon G3 X is the high-end version of this concept, much like how the G7 X is the high-end embodiment of the S120. Canon, being the largest player in the camera market can afford to do multiple segments as such, whereas the rest of the industry is consolidating onto a few key products. From a casual consumer perspective, a smaller EVF-less large sensor camera seems like a good idea, but from an enthusiast shooter's point of view, the point-and-shoot style layout would be viewed politely as a brave choice. Given the sales success of the G7 X, can the G3 X do the same?